The most important factor in good design is to make sure the designer captures the personality “of the client” above all else. I give much emphasis on capturing the likes and dislikes of my client before providing recommendations. I listen for outside interests and personal pursuits as much I listen for color preferences because that’s what it takes to make sure I provide fabrics that handle the kind of wear “they need” while conveying the style and look they want.
As for color…it’s my specialty and my love. I never want to settle for color combinations that are OK or expected, I want color that makes a statement because I’ve used depth of color where it’s needed for drama or impact and tints of color where I need them for contrast or to simply provide ease in living.
There’s always a reason for what I do in design and I can tell you that reason in every case. I can assure you it will never be because that one design element is popular or trendy, but rather because it was necessary to make the statement we need to make to convey the client’s personality through these designer eyes.
Commercial design is all about sales and that fact must always be in the forefront of every design. The challenge may be designing an environment for comfort and productivity of office staff or executives, creating a hospital environment with every attention to codes specifications while making it stand out with a welcoming look and feel, a hotel that meets every code requirement while creating “that place” you can’t wait to go back to or simply a store that is easy to shop in but has that certain way of drawing you in to find the items the owner wants you to find.
The bottom line is providing design to meet the needs that will produce satisfied customers…which means increased sales. I’ve done them all and I’ve given each one the research and detail that has made them stand out for all the right reasons!
- Space planning and drafting (including client consult for leasing space)
- Specification of finishes, fixtures, fabrics and furniture
- Design consultation for renovation or new construction